Simon Mainwaring interview - Tantorious episode 21

Simon Mainwaring is founder and president of We First, a brand consulting firm. His New York Times bestselling book, We First: How Brands and Consumers Use Social Media to Build a Better World, is available as an audiobook narrated by John Lee. In this exclusive interview, Mainwaring reveals his visionary new practice, in which companies leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.